According to a recent GPS tracking study conducted by Navteq, consumer experience with navigation systems in 2010 has increased from 2009 levels, but has slowed from double to single digit growth – in most countries studied. The Navteq Annual GPS Tracking Study assesses user interaction across all sectors of navigation, including in-vehicle systems, portable devices (PNDs) and mobile/smartphone applications. The online GPS tracking study was conducted in Australia, Brazil, China, France, Germany, India, Indonesia, Italy, Mexico, Poland, Russia, the UK and the USA.
With the continued proliferation of in-vehicle navigation GPS systems, portable navigation devices (PNDs) and mobile phone navigational functionality, consumers are being offered ever more choice in the way they experience navigation and location-based information. In 2009, roughly half of all people in mature markets such as US, UK, France and Germany reported using a GPS navigation system – which is approximately double the number reported in 2006.
According to Jeff Mize, executive vice president of Navteq sales, “As navigation and location based services become increasingly mainstream, there continues to be a need for a wide range of GPS navigation offerings.”