Admobilize, a Miami-startup, is using GPS tracking and facial recognition to track ad reach. The nascent company uses beacons and GPS tracking outdoors to decide where the ads should be seen. Then, facial recognition gives the company a better idea how many people actually saw the ad.
In addition to billboards and taxis, the company pays people a nominal fee to wear backpacks equipped with tablets that display ads. GPS tracks where these people walk and facial recognition software keeps track of how many faces look at the ad.
Rodolfo Saccoman, the founder of Admobilize, says “Why isn’t Polo paying you for the number of people who look at their logo on your shirt? They should be, and we have a way to track how many people look at an ad.”